San Francisco, Salt Lake City, or New York City Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance. Our customers include:

• 40% of Forbes Top 50 AI companies
• 20% of Forbes Top 100 Cloud companies
• Top companies like Notion, Anthropic, and Cursor

We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a Growth Marketing Lead, eCommerce to drive our expansion into the eCommerce and physical goods market—a strategic priority targeting $5M+ in new revenue. This role will own the full-stack growth strategy for reaching DTC brands and eCommerce businesses, using both paid and organic channels to build a new customer segment from the ground up. In this role, you will:

• Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets.
• Build and execute multi-channel growth programs including paid acquisition (Google, Meta, TikTok,...)
• Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors.
• Design and execute A/B tests and conversion optimization experiments across landing pages,

ad creative campaigns.

• Partner within Marketing and cross-functional stakeholders across Product,

Operations to develop vertical-specific content.

• Track key growth metrics including CAC,

pipeline velocity, and ROI by channel.

• Manage external contractors where specific expertise or speed is required.

What excites us:

• 5+ years of full-stack growth marketing experience with deep expertise in paid & organic acquisition channels.
• Proven eCommerce marketing experience with strong understanding of DTC/marketplace seller ecosystem,

eCommerce platforms (Shopify, WooCommerce, BigCommerce), and sales tax challenges.

• Hands-on experience managing significant paid acquisition budgets across Google Ads,

Meta, and emerging channels.

• Strong analytical skills using web analytics tools,

attribution platforms, and A/B testing.

• Entrepreneurial mindset comfortable with ambiguity & rapid iteration in a 0-to-1 environment.
• Excellent cross-functional collaboration & communication skills.
• Detail-oriented project management & proactive communication skills.
• Preferred: previous experience as SaaS solution buyer or business owner at DTC/eCommerce business.